From the beginning, in addition to the rooster, the company had the bell of San Michele as its symbol. Inspired by the legend of the shepherd Pietro Capuano, founder of the company, in 1944, after the liberation of Naples, he had it made in bronze and given to the American president, Franklin Delano Roosevelt, in wish for an imminent peace, and still today preserved in the memorial dedicated to him in New York. Bell that in the size of a monili, at first was a good luck charm for many American soldiers, and later, produced in gold and precious stones, enameled or in silver, it has become the most recognizable jewel of the Maison.
In addition to the iconic Campanelle line, Chantecler is known for its collections that mix the elegance of the modern and independent woman with the timeless style of the island from which it comes, such as the famous Paillettes.